India stands at a critical juncture in its sustainability journey. As urbanization accelerates, consumer demand rises, and industrial activity expands, the country faces an alarming increase in waste generation. Overflowing landfills, hazardous e-waste, and persistent plastic pollution now pose serious environmental and public health risks. As government data shows, India recycles less than half of its e-waste, despite being the third-largest generator globally, after China and the USA. Major landfills in cities like Delhi contribute significantly to methane emissions, intensifying GHG emissions and creating fire hazards.

To address this mounting crisis, India has embraced Extended Producer Responsibility (EPR) as a key policy tool. This blog unpacks the concept of EPR and illustrates how Indian enterprises can integrate it into their ESG strategies to foster innovation, compliance and sustainable growth.

History of EPR

The concept of EPR was first introduced in 1990 by Thomas Lindhqvist in a report to the Swedish Ministry of Environment. He defined it as an environmental strategy aimed at reducing the overall impact of a product by making manufacturers responsible for its entire life cycle, especially take-back, recycling, and final disposal.

Ever since, several definitions of EPR and its forms have emerged. The underlying idea however remains the same that how a product which is no longer usable by the intended consumer reaches its end of life without finding place in a landfill or ocean or anywhere else in the environment. The concept of EPR since its first mention in 1990 has undergone significant evolution and is now finding its place as a legislative provision in several countries. 

Understanding EPR: A Policy Lever for Circular Responsibility

EPR is a regulatory framework that mandates Producers, Importers and Brand Owners (PIBOs) to take full responsibility for the products they introduce into the market, even after these products are used and discarded by consumers. In simple terms, EPR holds companies accountable for the collection, recycling and safe disposal of waste arising from their products.

Unlike traditional waste management, where local authorities bear the brunt of post-consumer waste, EPR ensures that producers contribute both financially and operationally to waste management solutions. This creates a powerful incentive for companies to design products that are easier to reuse, recycle, or dispose of in an environmentally sound manner.

In India, EPR policies currently cover the following product categories:

i. Plastic Packaging via the Plastic Waste Management Rules (PWMR)

ii. Electronic Waste (E-waste) via the E-Waste Management Rules (EWMR)

iii. Batteries via the Battery Waste Management Rules

iv. Used Oil and Tyres via the Hazardous and Other Wastes (Management and Transboundary Movement) Rules (amended in 2022 to include waste tyres)

These policies are enforced by the Central Pollution Control Board (CPCB) and State Pollution Control Boards (SPCBs) under the supervision of the Ministry of Environment, Forest and Climate Change (MoEFCC). Urban Local Bodies (ULBs) often play a key role in supporting on-ground implementation.

Key Stakeholders and Their Responsibilities

Implementing EPR successfully requires the coordinated efforts of multiple stakeholders, each with distinct responsibilities under the regulatory framework4

1. Producers: Producers are central to EPR compliance, tasked with designing recyclable or biodegradable products and setting up or funding systems for waste collection and recycling. Many partners with Producer Responsibility Organisations (PROs) to manage end-of-life product handling. 

2. Importers: Importers are equally responsible under the EPR framework. Any product brought into India for sale must be accompanied by a plan to manage its eventual disposal. Importers must register with regulatory authorities, track the quantity and type of products imported, and ensure that systems are in place for collecting and recycling the waste generated.

3. Brand Owners: Even if not directly manufacturing or importing, brand owners selling under their name must support sustainable design and share EPR responsibilities. They also play a role in consumer education and awareness, helping boost compliance and brand trust.

India’s Regulatory Landscape for EPR

India has developed a comprehensive regulatory framework to implement Extended Producer Responsibility (EPR) for plastics, e-waste, batteries, tyres, and used oil. While the materials differ, the compliance mechanisms under each regulation follow a common structure.

Core EPR Requirements Across Waste Categories:

1) Registration with the Central Pollution Control Board (CPCB)

2) Development of EPR implementation plans

3)  Establishment of collection and channelization systems

4) Fulfilment of annual recycling or recovery targets

5) Procurement of EPR certificates to validate compliance

6) Periodic submission of performance and compliance reports

7) Public disclosure of recycling and recovery outcomes

How EPR Powers ESG Performance

Extended Producer Responsibility (EPR) is not just a regulatory requirement; it’s a powerful catalyst for elevating your ESG (Environmental, Social, and Governance) performance. From environmental stewardship to social impact and strategic business advantages, EPR drives meaningful outcomes across ESG through:

i. Environmental Impact

EPR reduces landfill waste, pollution, and emissions by holding companies accountable for post-consumer waste. It supports the transition to a circular economy where waste is minimized, and products and materials are reused, refurbished, and recycled.

ii. Consumer Trust and Brand Loyalty

Environmentally conscious consumers, especially millennials and Gen Z, prefer transparent, eco-conscious brands. EPR builds credibility and strengthens customer loyalty. In a recent Nielsen global survey, 81% of respondents said that it’s extremely or very important that companies implement programs to improve the environment. Additionally, 73% also said they would either definitely or probably change their consumption habits to reduce their impact on the environment.

iii. Cost Efficiency and Innovation

EPR encourages sustainable product and packaging design, leading to lower material and disposal costs. It also fuels innovation and market differentiation.

iv. Public Health and Environmental Safety

A study published in Nature revealed that India is now the world’s largest contributor to plastic pollution, accounting for nearly 20% of global plastic waste, with 9.3 million tonnes generated annually. EPR strengthens waste handling mechanisms to address this crisis, leading to cleaner ecosystems and improved public health outcomes.

v. Strategic Advantage 

Proactive EPR implementation reflects environmental foresight, risk management, and regulatory alignment. While the direct impact of EPR on ESG ratings may be nuanced, companies with well-structured EPR frameworks demonstrate a commitment to sustainability and attract ESG-conscious investors and enhancing market competitiveness.

Case Study: Godrej Consumer Products Limited (GCPL)

GCPL exemplifies how Indian companies can embed EPR into business strategy:

i. Plastic Neutrality: GCPL collects and recycles 100% of the post-consumer plastic it introduces into the market, making strides toward plastic neutrality.

ii. Circular Innovation: 38% of the plastic used is recyclable, and the company has achieved a 22% reduction in plastic intensity through strategic initiatives, including 8 pilot trials for integrating post-consumer recycled plastic.

iii. Science-Based Approach: GCPL has completed Life Cycle Assessments (LCAs) for 60% of its products by revenue to better understand and mitigate environmental impact.

Future Targets (by 2027): GCPL aims to maintain zero waste to landfill in India and achieve zero liquid discharge across its manufacturing units. The company is targeting 100% collection and recycling of both pre- and post-consumer plastic. Additional goals include ensuring a minimum 50-micron thickness for plastic packaging with labelling that displays thickness and EPR registration details. GCPL also plans to reduce packaging intensity by 20%, make 80% of its plastic use recyclable, and incorporate recycled content across material types—30% in rigid plastics, 10% in flexible plastics, and 5% in multi-layer plastics.

International Inspiration: Lessons from Germany

Germany is widely recognized as a global pioneer in Extended Producer Responsibility (EPR) and waste management. Its success is built on a clear hierarchy: reduce, reuse, recycle, and recover which prioritizes sustainability and resource efficiency over waste generation.

A key enabler of this progress is the Closed Substance Cycle and Waste Management Act, which enforces strict waste segregation at the source and promotes active citizen participation. Landmark initiatives like the Green Dot packaging system have encouraged manufacturers to design packaging that is recyclable, thus increasing the volume and quality of recycled materials.

Germany also embraces the Waste Hierarchy and Closed-Loop Economy models, ensuring materials are reused or repurposed wherever possible. Complementary programs, such as biogas and composting, convert organic waste into energy and nutrient-rich compost.

Germany’s impact is measurable:

- Achieves a recycling rate of over 66%, far exceeding the EU’s 55% target

- Sends less than 1% of total waste to landfills

- Generates approximately 20% of its renewable energy from waste

Systems like the Deposit Refund System further incentivize recycling by offering refunds on returned bottles and cans, significantly reducing litter and increasing public participation. Advanced Waste-to-Product technologies transform waste into new materials, reducing dependence on virgin resources.

What Indian Businesses Can Learn:

India can draw several lessons from Germany’s approach. Businesses can:

i. Design packaging for recyclability, using materials that are easier to process

ii. Disclose EPR details clearly on product labels to drive transparency

iii. Implement take-back systems for consumer waste, inspired by the Pfand model

iv. Invest in waste audits and LCAs to identify hotspots and improve material efficiency

v. Collaborate with recyclers and local authorities to strengthen on-ground recovery infrastructure

By adopting such strategies, Indian companies can not only comply with EPR regulations but also lead the transition toward a circular economy

Alignment with United Nations Sustainable Development Goals (UNSDGs):

EPR contributes to multiple United Nations Sustainable Development Goals:

1. SDG 6 – Clean Water and Sanitation: Reduces water pollution from industrial and household waste through safer disposal practices, contributing to Target 6.3 on improved water quality and reduced wastewater discharge.

2. SDG 11 – Sustainable Cities and Communities: Minimizes the per capita environmental impact of urban areas by enhancing waste management systems and air quality, aligning with Target 11.6.

3. SDG 12 – Responsible Consumption and Production: Promotes recycling, sustainable product design, and sound waste management across the lifecycle, advancing Target 12.4 on responsible handling of chemicals and waste.

4. SDG 13 – Climate Action: Cuts greenhouse gas emissions and conserves resources by encouraging recyclable product design and efficient waste systems, supporting Target 13.3 on climate action.

5. SDG 14 – Life Below Water: Reduces marine pollution from plastics by enforcing EPR for plastic waste, helping achieve Target 14.1 on cleaner oceans and aquatic ecosystems.

6. SDG 15 – Life on Land: Prevents land degradation and supports biodiversity through waste diversion from landfills and ecosystem-friendly recycling practices.

7. SDG 17 – Partnerships for the Goals: Strengthens global collaboration through partnerships with PROs, regulators, and stakeholders to achieve shared sustainability objectives.

Conclusion: EPR as a Pathway to Responsible Growth

India’s escalating waste crisis calls for systemic, forward-looking solutions. Extended Producer Responsibility offers exactly that a framework that blends accountability, innovation, and sustainability. For Indian enterprises, integrating EPR into ESG strategies is not just a regulatory necessity but a smart business move.

EPR empowers companies to strengthen regulatory compliance, improve ESG transparency and performance, drive circular design and operational efficiency and enhance reputation among consumers and investors. As global ESG expectations rise, Indian companies that lead will not only help safeguard the environment but also secure a lasting competitive edge.

References:

- https://www.reuters.com/world/india/daikin-samsung-companies-fight-modi-over-e-waste-policy-2025-04-11/

- https://www.theguardian.com/world/2024/feb/12/delhi-india-rubbish-dumps-sky-high-methane-emissions?

- https://egyankosh.ac.in/bitstream/123456789/103460/1/Unit-1.pdf

- https://recykal.com/blog/a-guide-to-epr-compliance-in-india/

- https://www.nielsen.com/insights/2018/what-sustainability-means-today/

- https://www.godrejcp.com/sustainability/waste-and-packaging-management?

- https://thegreenplanetsolutions.com/blog/germanys-waste-management-success-story-a-model-for-a-sustainable-future/

- https://recykal.com/blog/epr-registration-guide-in-india-all-you-need-to-know-in-2025/?